Infederation Ltd

Foundem is the world's most advanced vertical search engine. Our aim is to significantly improve the way people search the Web for information, products, and services, by providing a one-stop, multi-domain parametric search and price comparison service that goes far beyond the keyword-centric restrictions of conventional search engines. Whether users are looking for flights, a job, a television, sunglasses, or even a new house, Foundem's revolutionary vertical search technology allows them to search and compare the market in seconds, saving time, effort, and money.

Vertical search engines like Foundem are becoming increasingly important because their detailed understanding of a vertical (or search category) allows them to delve much deeper than a conventional search engine. A conventional search engine, for example, allows a search for flight-related websites, whereas the right vertical search engine allows a search for the actual flights. The same is true for jobs, consumer goods, real estate, hotels - indeed, for anything where users cannot adequately express what they are looking for with keywords alone.

Providing vertical search, even for just one vertical, is notoriously difficult. Until now, there was no general-purpose technical solution for parametric, vertical search. Each vertical-search service has had to develop its own ad hoc, domain-specific, solution. This is why vertical search engines have traditionally been restricted to just one or a small handful of domains.

Traditional search engines are therefore broad but superficial (shallow), while vertical search engines tend to be deep but narrow (highly specialised). There was, in effect, an insurmountable technology barrier preventing traditional search engines from going deeper and vertical search engines from going broader.