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Nicholas Gammell

Bachelor of Science in Business Administration from Carnegie Mellon UniversitySocial Media Marketing Manager at Blurb from Nov 2009 – Mar 2010, Founder & CEO at Gain Fitness, Inc. since Nov 2009.

Headline:	Entrepreneur
Work status:	Employed Full-Time
Website:	http://gainfitness.com
Skills:	Business, Chinese, Copy Writing, Databases, Design, Editing, Engineering, Entrepreneurship, HTML / CSS, Investment, Languages, Leadership, Management, Marketing, Negotiation, Product design, Public Relations, Recruitment, Software Engineering, Spanish, Viral marketing, Web Development, Writing
Location:	San Francisco
Interested in:	Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Tags:	gain fitness exercise workout work out weightlifting cardio yoga sports stretching strength muscle flexibility burn fat web internet mobile social network gaming game mechanics dynamics iphone android app personal trainer training optimize optimization
Schools:	Carnegie Mellon University

WORK EXPERIENCE

Employer:	GAIN FITNESS, Inc.
Position:	Founder & CEO
Time period:	November 2009 - Present
Description:	Started up company based on longtime vision; recruited fitness expert co-founder and cultivated highly effective partnership Defined initial database and algorithm structure and designed user experience; implement web pages with HTML/CSS programming Hire and manage a high performing team of employees, consultants, and advisors; currently 4 full-time team members Negotiate deals and manage resources and consultants including legal, branding/visual design, engineering and mobile development Develop company vision, story, competitive positioning, marketing, customer targets and business model; pitch to VCs and angel investors Steer ongoing company priorities and execute building and distribution of personalized fitness service

Employer:	BLURB
Position:	Social Media Marketing Manager
Time period:	November 2009 - March 2010
Description:	Advised executives (CEO, CMO) on social media marketing strategy and led creative execution across Facebook, Twitter, Flickr and YouTube Developed assessment of current social media efforts, competitive landscape and creative assets; produced go-forward strategic framework Created social media metrics/reporting and distributed weekly to raise the visibility of social media across the company Collaborated with product management, PR, creative, events, customer service and engineering to integrate into the social media process Increased Facebook fans by over 60% (to 9,000) and Twitter followers by almost 40% (to 4,000) in just 5 months

Employer:	GOOGLE / YOUTUBE
Position:	Yield Team Lead – Display Ad Operations
Time period:	January 2009 - November 2009
Description:	Inaugural member of Yield Management team – managed inventory and pricing across YouTube and Google Display ad properties Developed pricing policies and discounts; drove cross-functional implementation across sales, operations and technical organizations Built out collaborative processes for Yield Management team to prioritize project requests and deliver timely data to decision-makers Produced forecasts and analyses to guide management decision-making regarding product changes, ads targeting and resource planning

Employer:	YOUTUBE
Position:	Senior Financial Analyst – Strategic Partnerships
Time period:	December 2007 - December 2008
Description:	Finance and strategic support for YouTube content partnerships team – financial modeling, pricing and strategic analysis Led analytical efforts for launch of YouTube’s paid search, including revenue forecasting, product analysis and coupons strategy Founder & Co-leader of “Project Signpost” – defined core sales performance metrics for display advertising across YouTube

Employer:	GOOGLE
Position:	Financial Analyst – Product & Marketing
Time period:	October 2006 - November 2007
Description:	Sole team member for 6 months responsible for budgeting, analysis and reporting for $500M operating expenses (1/13th of Google’s Opex) Supported SVP of Product Management, 5 VP’s and 10+ Directors across Product Management, Marketing and Communications divisions Implemented new cost centers to improve spend accountability; helped evolve Marketing budgeting process; streamlined accounting processes Received fast-track promotion after only 9 months

Employer:	DELOITTE CONSULTING
Position:	Business Analyst – Strategy & Operations
Time period:	August 2004 - September 2006
Description:	Management consulting trainee program – provided strategic and operational advice to Fortune 500 companies Chicago, IL Conducted assessment of budgeting process and forecast models for a major US health care payer / provider Helped develop customer segmentation and marketing strategy for a division of a major US telecom provider Developed pricing model to identify $250M revenue lift for changes to communications service bundle package pricing Supported project pitches for financial services clients, including co-authoring a point of view document on mortgage sales strategy Identified inventory costs reductions of $1-2M as part of a supply chain assessment for a $34B global food and beverage company

Employer:	KAMERA INTERACTIVE
Position:	Market Analyst
Time period:	December 2003
Description:	Internship for London office of a 15-person streaming media services firm headquartered in Stockholm, Sweden Produced a competitive analysis tool and marketing strategy recommendations; identified sales leads through cold-calling

EDUCATION

University:	Carnegie Mellon University
Degree:	Business Administration, BSc

PUBLICATIONS

Patents:

"A Method and System for Creating Personalized Workout Programs"
- May 14, 2010

INFORMATION

Hobbies:

Travel, investing, salsa & hip-hop dance, health & fitness activities

Nicholas' Startups (1)

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GAIN Fitness

GAIN Fitness provides personalized workout expertise and motivational content to help regular exercisers workout more effectively and optimally, using algorithms based on exercise science.