Leonard Lee

Elyfen

Elyfen

We are all temporary. But our hopes, dreams and experiences are eternal. I am working on a business idea how to keep the most precious memories in our lives safe, for us and our loved ones to access and cherish always.

• Startup type: Competition Entry
• Status: Active
• Stage: Prototyping

Employer:	MNC Wireless Bhd
Position:	Head of Digital Business
Time period:	January 2011 - October 2011

Employer:	Digital Kung-Fu Sdn Bhd
Position:	Head of Digital
Time period:	January 2008 - December 2010

Employer:	Incenplus Marketing Solutions
Position:	Head of Customer Experience
Time period:	January 2006 - December 2007

Employer:	Explorium Malaysia
Position:	Brand Experience Director
Time period:	January 2003 - October 2005

Employer:	Cell Network Malaysia
Position:	Creative Director
Time period:	January 2000 - December 2002

Employer:	Asatsu Advertising Malaysia
Position:	Creative Director
Time period:	May 1997 - December 1999

Employer:	Batey Ads Malaysia
Position:	Creative Director
Time period:	January 1994 - April 1997

Employer:	Dentsu, Young and Rubicam Malaysia
Position:	Copywriter
Time period:	January 1990 - December 1993

Employer:	Batey Ads Malaysia
Position:	Copywriter
Time period:	February 1988 - December 1989

Employer:	Asian Auto magazine
Position:	Features Editor
Time period:	January 1985 - January 1988

Employer:	Her World Magazine
Position:	Columnist & Feature Writer
Time period:	January 1983 - December 1984

Papers:

• Marketing Through Social Media: Optimizing Resources with Right Channel Selection Speaker & Panel member, Social Media Networking Convention, December 9, 2011 (upcoming) • Social Media Channel Selection & Resources Speaker, FMM 4th Marketing & Branding Conference, May 2011 • How to Kick-Start Your Business by Creating A Brand Experience Workshop Leader, Technopreneurship Development Workshop Under the Ministry of Entrepreneur and Cooperative Development, October 2004 \ • Ensuring High Service Standards: Strategies for Monitoring Service Delivery Speaker, Forum on Customer Service & Satisfaction Conference, September 2004 • Introduction to Online Brand Experience Presenter, Explorium Branding Seminar, April 2003 • E-Business and Marketing in the K-Economy Speaker, SME/SMI Association of Malaysia Business Gathering, September 200 • Introduction to E-Marketing Speaker, Cell Network E-Business Seminar, April 2001

Books:

• Author, Going the Extra Mile - Honda Customer Care Manual CRM Guidebook for Honda Authorised Dealers in Indonesia, June 2007 • Co-Author, Serving the Malaysian Citizen Online An Investigation into Citizens’ Experiences of Malaysian Government Websites Independent Research Report, August 2004

Memberships:

• Jury Member of Digital Judging Committee, Kancil Awards (2009) • Member of Judging Committee, Kancil Awards (1997 - 1999) • Member of Creative Council, AAAA (1997 -1999) • Multiple Creative Award Winner for TV, Radio and Print (1990-2000) • London International Advertising Awards • New York Advertising Awards Festival • Creativity USA • Malaysia Kancil Awards