Jerry Suhrstedt
Studied from Clover Park College, 6 years as Director at MOTHERSHIP DISTRIBUTION WA, 5 years as Sales Manager at DEFCON DISTRIBUTION WA, 4 years as VP Marketing & Sales at STANBROOKE CUSTOM HOMES WA.
| Headline: | Entrepreneur |
| Skills: | Business, Database Administration, Databases, Design, Entrepreneurship, Event planning, Graphic design, Guerrilla marketing, Leadership, Management, Marketing, Negotiation, Product design, Public Relations, Retail, Sales, System Administration, Viral marketing, Web design, Web Development, Windows, Windows applications |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
WORK EXPERIENCE
| Employer: | STANBROOKE CUSTOM HOMES, Fife WA |
| Position: | VP Marketing & Sales |
| Time period: | January 2003 - December 2007 |
| Description: | Formulated all sales and marketing and strategic planning initiatives for this $12 million residential custom home building company. Established strategic marketing planning that positioned company as a market leader in Washington State, while managing 12 staff members in sales & marketing department.
• Delivered immediate and impressive sales results; skyrocketing sales growth from $650k in first year to over $12 million in third year, while maintaining projected gross profit margin. Surpassed beginning year sales projections in 2004, 2005 and 2006. • Established company as #6 of “100 Fastest Growing Private Companies in Washington State” for 2006. (Puget Sound Business Journal) through marketing and sales initiatives. • Increased average weekly lead counts from 30 to 54 by developing web online presence via paid search advertising campaign. • Launched 15 new “floor-plan” products over a one year period leading new product to 120% of annual sales projections – maximizing consumer demand while reducing construction complexity that generated $8 million in cumulative revenues and improving EBIT by 6% annually. • Increased home building contracts by 200% through recruiting top performing sales and marketing team, and establishing aggressive metrics, and new compensation program. Provided advanced level of leadership, coaching, and teambuilding to employees while assigning accountability for performance. |
| Employer: | WALNUT CREEK CONSULTING, Puyallup WA |
| Position: | Freelance Marketing Consultant |
| Time period: | January 2003 - December 2003 |
| Description: | Created and launched freelance marketing consulting company to capitalize on local medium to large companies seeking outsourced marketing, sales and branding needs. Primarily managed needs for small home builder in Puyallup Washington market that was seeking revenue growth by establishing their company as a market leader.
• Grew clients’ unit sales by 300% over 3 years, launching explosive growth from $20 million in annual revenues to over $100 million, via creative marketing plan that consisted of complete identity makeover, and direct promotional and advertising initiative. • Ensured long term and sustainable growth securing client as a market leader in the Northwest surpassing longtime competitors by evaluating competitive market trends and implemented product positioning strategies. |
| Employer: | DEFCON DISTRIBUTION, Wenatchee WA |
| Position: | National Sales Manager |
| Time period: | January 1998 - December 2003 |
| Description: | Held responsibility for entire sales initiatives for snowboard glove manufacturer and associated soft goods line. Established strategic partnerships with major hard good product line manufacturer sales reps, to leverage their existing relationships with retail buyers.
• Delivered increased sales revenue in first season by shoring up sales timelines and rep sales sample deliveries for seasonal sales presentations. • Increased sales to 110% of annual sales projections by working with marketing department, pro athletes, and sales reps to create new market driven products of which created huge appeal in Japan and subsequently added another 10% in sales orders for following selling season. • Increased operating margin from 5% to 16%, and dropping $253,000 to bottom line by eliminating several poorly performing products in product line. |
