Elizabeth Flammini
Civil Engineering graduate with MBA from Duke University. Director of Marketing at Zuvo Water LLC in Mountain View CA.
| Headline: | Startup Member |
| Website: | http://www.elizabethflammini.com |
| Industries: | Cleantech, Food and Drink, Information Technology, Lifestyle, Mobile, Retail |
| Skills: | Business, Engineering, Management, Marketing, Negotiation |
| Groups: | Imagine H2O - Please Register at link below, Imagine H2O 2011, [INACTIVE] Imagine H2O |
| Interested in: | Consulting opportunities, Meeting new people, Providing services to startups, Trading services |
| Schools: | Duke University, Loyola Marymount University, University of Minnesota System |
FULL BIO
Extensive marketing, engineering, and project management experience. Strong background in bringing a product to market, delivering results, and winning and supporting customers in the water resources, consumer products, semiconductor, and networking fields. Hold Professional Civil Engineering Registration in the State of California. Recognized for developing strong relationships and leading teams to successful results.
Marketing Strategy • Branding • Online Marketing • Messaging & Positioning • Sustainability • Water and Wastewater Treatment Plant Design • Project Management • Water Reclamation • Relationship Management • Groundwater Basin Management
ACCOMPLISHMENTS
• Managed cross-functional team, schedule, budget, promotions, partner sponsorships, and booth logistics for large security conference. Leads increased 55% despite 15% decrease in attendance and partner sponsorships doubled compared to previous year.
• Received Division Recognition Award for excellence in the creation and delivery of the 5th highest-ranked course, out of 100+, presented at the annual sales and marketing conference.
• Led the creation of a feasibility study for the Orange County Groundwater Replenishment System that received the American Society of Civil Engineers’ 2009 Outstanding Civil Engineering Achievement Award.
• Spearheaded customer retention programs and marketing communications reaching 45,000 dealers via 350 channel events, monthly newsletters, and website.
• Achieved 15% annual product revenue growth by influencing product development to align with market requirements, executing marketing plans and providing outstanding field support.
• Negotiated $150 million in corporate contracts including pricing, terms, and conditions.
WORK EXPERIENCE
| Employer: | Zuvo Water LLC |
| Position: | Director of Marketing |
| Time period: | January 2010 - Present |
| Employer: | EW Enviornmental Consulting – Mountain View, CA |
| Position: | Principal Consultant |
| Time period: | January 2009 - Present |
| Description: | Provide engineering and business consulting to organizations with an environmental or clean tech focus.
• Analyzed competitive landscape for a soil-management company with a unique value proposition based on sustainable practices applied to commercial production models. • Created sponsorship pitch presentation for non-profit organization. |
| Employer: | PGP Corporation – Menlo Park, CA |
| Position: | Senior Marketing Communications Manager, Corporate Marketing |
| Time period: | January 2007 - December 2009 |
| Description: | Develop strategies and execute integrated online marketing campaigns for data encryption software.
• Led 600 page website redesign including UI, graphic design, content strategy and implementation. Unique visitors and page views increased 38% and 23%, respectively, following launch of new site. • Created lead generation and customer retention e-newsletter, generated content including feature articles and offers, worked with external editor and managed production, layout and distribution. |
| Employer: | Ready Solar – Portola Valley, CA |
| Position: | Market Development Manager |
| Time period: | January 2007 - December 2007 |
| Description: | Startup Company providing standardized, modular residential solar electric systems.
• Formulated strategies for gaining traction in the market and competitive differentiation. • Won deal to be sole solar-panel supplier to JotHouse, a pre-fabricated home manufacturer. • Developed sales tools including customer presentation, quick-start guide and customer scenarios. |
| Employer: | Intel Corporation – Santa Clara, CA |
| Position: | Various positions |
| Time period: | January 1999 - December 2007 |
| Description: | Senior Marketing Manager, Partner Marketing Group (2005 – 2007)
Defined co-marketing strategies and plans with digital home and mobility ecosystem partners. • Negotiated and planned integrated campaigns with partners and managed a $3M budget. • Directed and managed an agency in developing creative assets and guidelines to ensure branding and messaging consistency across localized co-marketing campaigns. Reseller Channel Marketing Manager, Mobile Platforms Group (2004 – 2005) Drove sales by creating and executing marketing strategies targeting resellers and SMB customers. • Developed business plan software tool to help system integrators succeed in the notebook business. • Created and briefed executives on key messages for press interviews. Received positive coverage from CRN, VARBusiness, eChannelLine, and Computer Dealer News. Marketing Manager, Corporate Marketing Group, Wireless Co-Marketing (2003) • Received Division Recognition Award for results orientation associated with broad and extensive ecosystem-partner participation in promotional events, press, web and advertising. Product Marketing Manager, Intel Communications Group (2000 – 2003) • Identified customer needs and market opportunities and developed sales materials that led to design wins worth $4M in revenue. Supply Chain Manager, Technology Manufacturing Group, Fab Materials Operation (1999 – 2000) • Reduced costs by $800,000 through critically analyzing supplier’s pricing structure. • Recognized by Israeli buyers for maintaining supply line integrity between the U.S. and Israel. |
| Employer: | Orange County Water District – Fountain Valley, CA |
| Position: | Senior Civil Engineer, Strategic Planning |
| Time period: | January 1994 - December 1997 |
| Description: | • Led a 20-member cross-functional team in the preparation of a 300-page project feasibility study for the Groundwater Replenishment System that received Board of Directors’ approval. The project was constructed and is operational. |
| Employer: | City of Los Angeles – Los Angeles, CA |
| Position: | Associate Civil Engineer, Bureau of Engineering |
| Time period: | January 1989 - December 1994 |
| Description: | • Led multi-disciplinary design teams in defining million-dollar wastewater treatment plan project concepts and developing construction plans and specifications on time and within budget. |
EDUCATION
| University: | Duke University |
| Degree: | Marketing and General Management, MBA |
| University: | University of Minnesota System |
| Degree: | Civil Engineering, BSc |
| University: | Loyola Marymount University |
| Degree: | Civil Engineering, MSc |
Elizabeth's Contacts (1)
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Dan Steketee
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .