Alan Gunshor
BA in International Business from Pennsylvania State University (1989), MBA in Entrepreneurship from University of Southern (1993), Senior Director at Oracle Corporation(2001-2002), CEO at Catzilla San Francisco since 2002.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Skills: | Business, Copy Writing, English, Entrepreneurship, Guerrilla marketing, Investment, Leadership, Management, Marketing, Negotiation, Public Relations, Public speaking, Recruitment, Sales, Viral marketing, Writing |
| Location: | Seattle |
| Groups: | Global Social Venture Competition 2011, Global Social Venture Competition GSVC 2012, Online Advertising Professionals (OAP), [INACTIVE] Global Social Venture Competition 2009-10 |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | ad networks, advertising, advertising networks, Angel investor, consultant, entrepreneur, google, local search, Real Estate, search, search engine marketing, startup advisor, yahoo |
| Schools: | Pennsylvania State University, University of Southern California |
WORK EXPERIENCE
| Employer: | Microsoft |
| Position: | Local Advertising |
| Time period: | November 2010 - Present |
| Employer: | Catzilla |
| Position: | Principle Owner |
| Time period: | January 2002 - Present |
| Description: | Manage strategic direction and business partnership development for Catzilla, an innovator in Local Search Marketing focused on the real estate and automotive sectors. Catzilla also provides web strategic consulting.
- Built and engaged new clients for an Automated Local Search Marketing agency media buying service that enables merchants to find local customers via search engines, using Google Adwords and Yahoo Search Marketing. As a result, there has been a huge shift in newspaper ad budgets to Local Online Advertising. - Retained by Google as a strategic consultant to analyze competitive display ad networks, build a direct sales account plan, analyze partner sales capabilities, and build a gap analysis of product feature sets. - Created a VAR sales channel for a Wireless Location Based Services (LBS) Solution Provider, signing thirty partnerships and immediately generating new orders. - Developed a business plan which directed a Mobile Workforce Solution Provider in offering a sales force automation solution facilitated by digital handwriting. - Enabled a Consumer Technology Products Manufacturer to go to market in the US using mobile technology. - Built an online image-based product management application to improve teamwork in product development. |
| Employer: | Oracle Mobile |
| Position: | Senior Director, Business Development |
| Time period: | January 2001 - December 2002 |
| Description: | Managed Oracle’s Mobile Partner Initiative, creating Mobile, Wireless, and Voice Go-to-Market partnerships with Wireless and CRM Practices of Global Systems Integrators (PwC, KPMG, CGEY, Accenture, Deloitte).
- Managed mobile partnerships with Content Providers and ASPs and managed the worldwide mobile middleware sales pipeline, achieving an average of two enterprise wins per partner within 12 months. - Worked closely with field sales, marketing, and product development to develop competitive strategies. - Trained sales force, created competitive intelligence tools, analyzed win/loss performance, spoke at industry events, issued press releases, managed beta partners, and influenced product strategy. - Built solutions for Mobile Field Workforce, Mobile Virtual Network Operators, and Wireless Email in 15 Days. |
| Employer: | Passpoints |
| Position: | Co-Founder / Vice President, Marketing and Business Development |
| Time period: | January 1998 - December 2001 |
| Description: | Managed a team of thirteen from Netscape, Oracle, and Visa to build and launch the first private-label, multi-currency, E-Commerce Loyalty Platform within one year of the company’s inception.
- Signed a Letter of Intent to sell the company for $44 million, shortly after raising $1.3 million from Garage.com and angel investors. - Engaged new clients such as Promotions.com, Fashionmall, Proflowers, Chipshot, and Playboy. - Partnered with 170 companies, including Dell, Office Depot, Sharper Image, and AT&T. - Captured press attention: Business Week, Los Angeles Times, The New York Times, Industry Standard, Business 2.0, Fortune, Spiegel (DE). |
| Employer: | Netscape Communications |
| Position: | Manager, Website Programs |
| Time period: | January 1995 - December 1998 |
| Description: | Created Netscape’s earliest online revenue-generating services, which became the model for the online media industry. Produced sales of $160 million in 30 months, accounting for 7% of Netscape's revenues.
- Negotiated some of Netscape's first portal deals with leading search engines, including the closure of nine deals in 72 hours, generating $27 million. Managed search engine partnerships with Yahoo, Lycos, Infoseek, Excite and others. Launched fourteen International Net Search services in ten languages in eight weeks generating $10 Million in its first year. - Sold advertising to largest strategic accounts. Created worldwide ad agency sales channel for AOL, DoubleClick (US, Europe), Fairfax (Australia), and Dentsu (Japan) to sell Netscape Advertising. - Launched five International Guide websites, generating $6 Million in revenues in the first 30 months. - Bundled paid bookmark listings with advertising, saving one quarter’s target. |
| Employer: | Delphi Internet Services |
| Position: | Special Projects Manager |
| Time period: | January 1994 - December 1995 |
| Description: | Coordinated online service development for the first national commercial service to offer access to the Internet.
- Served as a project management point of contact between media partners and technical team for clients including Fox Film/Television, TV Guide, and various US newspapers, media properties, and radio stations. |
| Employer: | AT&T Broadband (formerly TCI Cable, Liberty Media, X*Press) |
| Position: | Assistant to the President (X*Press) |
| Time period: | January 1993 - December 1994 |
| Description: | Wrote a business plan for a broadband education-based online service company targeted to the K-12 market. |
| Employer: | The Los Angeles Lakers |
| Position: | Intern |
| Time period: | December 1993 |
| Employer: | US Congress Member Joseph P. Kennedy |
| Position: | Intern |
| Time period: | December 1988 |
| Employer: | The Wall Street Journal |
| Position: | Intern |
| Time period: | December 1985 |
EDUCATION
| University: | University of Southern California |
| Time period: | 1993 |
| Degree: | Entrepreneurship, MBA |
| University: | Pennsylvania State University |
| Time period: | 1989 |
| Degree: | International Business, BA |
INFORMATION
| Clubs: | Assistant to the President, Online Publishing Division (X*Press) |
| Awards: | Dean’s List, Scholarship |
Alan's Startups (1)
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CATZILLA
Catzilla is an automated local online ad agency with a single web interface for local advertisers to create, deliver and track buyer interest.
Alan is Following (13)
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ReachLocal
ReachLocal helps small and medium-sized businesses attract local customers via search engine advertising and online yellow-pages marketing
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Twitter
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
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MyDealBook
Real estate professional networking site. Search for deal partners, investors, associations, events, and more.
Alan's Contacts (6)
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Avish Dahiya
Global Software & New Media Entreprenuer President, DNA Global Network Inc. (Global Sourcing, Program Management, Management Consulting & Research)
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Prashant Shah
Prashant Shah, Managing Director, joined Hummer Winblad in December 2000.
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Duncan Logan
I have worked in 2 of highly successful start-ups at an executive / VP level and one disaster. Currently working on a new business in San Francisco and looking for enthusiastic technical talent
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Alessandro Zago
05-present Director of Venture Technology at Siemens Technology-to-Business Center, incubator and early-stage VC arm of Siemens. 98-05 BMW Innovation Manager and Technology Manager 2004 Executive MBA - INSEAD 96-00 PhD in ME - Stan...